Rhododendron Festival

One of Florence's oldest and most cherished traditions, the Rhododendron Festival has celebrated spring on the central Oregon coast for over a century. Enjoy a grand parade, carnival, car show, flower displays, and the vivid blooms that give the festival its name.

It's a beloved community celebration bursting with color and coastal charm. Florence's picturesque riverfront Old Town makes a wonderful setting, and the surrounding dunes, lakes, and sea caves offer endless adventure — the perfect backdrop for a springtime coastal getaway.